This superb build-up model is from the legendary film trilogy 'Back to the Future' – of course, it’s Doc Brown’s DeLorean. It is 1:8 scale and is principally constructed of die-cast metal.
Services
Client
Year
Website
Challenge
"Build the DeLorean" faced the complexity of managing a global project that required accommodating numerous local translations and understanding diverse user behaviours across various regions.
Additionally, the project involved the maintenance and coordination of several digital channels, each with unique requirements and audiences. Managing influencers across these various platforms added another layer of complexity, as it required identifying, engaging, and collaborating with influencers who could authentically promote the project to their followers.
Work
Maaake developed comprehensive marketing campaigns across multiple countries and continents.
This included advertising on Google Display, YouTube ads to generate awareness, and social media platforms like Facebook, Instagram, TikTok, and Twitter. The strategy also involved Google Search ads and SEO optimisation to ensure visibility across all regions. A crucial component was managing influencers, selecting those with the right reach and engagement to authentically promote the DeLorean model. With a marketing budget exceeding £1 million, resources were meticulously allocated to the most effective channels to maximize reach and engagement.
Result
These strategic efforts culminated in "Build the DeLorean" becoming the most successful project for Eaglemoss, generating over £6 million in sales.
The campaign achieved a remarkable Return on Ad Spend (ROAS) of 450%, showcasing the effectiveness of the marketing strategy and setting a new benchmark for future initiatives.
A remarkable Return on Ad Spend (ROAS) of 450%
A remarkable Return on Ad Spend (ROAS) of 450%
